Illustration committed by La Rinascente department Store in Italy for his 2011 Christmas Campaign.
The creativity was developed in collaboration with Publicis Etnous Paris. November & December 2011.
More Info: www.larinascente.it
Don Vinico is a project I’ve been working on since a year together with Grandes Vinos y Viñedos a wine production company based in Cariñena, Spain. We developed a charachter called Don Vinico as corporate image of a young brand targeting the oversea market and a presentation book as a comic. more info: grandesvinos.com

During 2011 I developed a cobranding project with the famous italian brand Seven. In the collection we builted together the world of Seven and the world of Tvboy’s urban art come together with the emblematic title “Love Music”. Who is it that doesn’t get emotional listening to their favourite group at a concert? With this collection, Tvboy & Seven declare their love for two musical style which have always been synonymous with rebellion and protest – Hip Hop and Punk.
Tvboy & Seven: Two unique backpacks … in one! The new collection will include Bags, Accessories and Stationery and will be available for Italy starting Spring 2011. For Wholesale and retail information please contact: www.seven.eu
Here a quick preview of the stationery and accessories collection I licensed to the Hamelin Paperbrands Group which will be available in Spanish and Portuguese stores starting from Spring 2011. Wholesale and retail information please contact: www.enri.es

La Roca Village, outlet village member of the chain Chic Outlet Shopping commited me an illustration campaign called “La Vuelta al Cole” – “Back to School”. In the photos you can see the advertising on the Spanish Newspaper “La Vanguardia”and photos of the promotional event at La Roca del Valles, Spain.


Coinciding with my last personal exhibition the company Skira published a book with my works with an introduction text by the curator of the show Jacopo Perfetti, a brief history of my career through photos and commentaries from renown art personalities such as Philippe Daverio, Elio Fiorucci & more.
You can find the book in almost all italian art libraries and other selected shops.
To order it online visit Skira website.
Credits: Zak Andrea Zaccone, Art Kitchen.

The Catalonian Socialist party invited me to interpret through a poster his slogan “Seguiexo creint en – I still follow believing in” and to continue the sentence with a word which was representative for me. I thought about the theme of participation, the need to involve the people and make them trust your words. So I took the famous U.S. military poster with the “Uncle Sam” and adapt it to the new concept.

La Rinascente Department Stores in Italy committed me five artworks inspired to the cities of Rio, London, New York, Paris and Tokio to be displayed in their windows for the promotion of the Spring Summer 2010 Denim Collections.
The artworks were displayed in all italian stores among which Torino, Padova, Genova, Firenze, Roma, Milano, Catania and Cagliari. In the photos: New York, London, Paris, Tokio and Palermo seen by Tvboy.
Agent: Art Kitchen 2010
“La Cordata” association in Milan, invited me and the Art Kitchen Collective to reinvent their Hotel and trasform it into a brand new space for young people.After several brainstorming we finally worked out the concept of the “Creative Landings” and figured out a place divided into three main sections “The Lighthouse”, “The Harbour” and the “Dock”.I was the one in charge of the creativity and visuals so I took ispiration from the classic mith of the “Odyssey” and reinvented it through my illustration.The greek island “Ithaka” was trasformed in a idyllic place where Penelope, Uysses and Polyphemus where surfers sorrounded by sirens.
Watch the video of the making-of
Coinciding with Tvboy’s show at Superstudio Piú in May I displayed 4 new artworks inspired to the “Affiches” of La Rinascente and to authors such as M.Dudovich in the windows of La Rinascente Duomo. Via Redegonda. I also had an out post corner shop at the -1 floor (Design Supermarket) of La Rinascente Duomo Milano. The store featured a limited edition collection of tee shirt and accessories designed exclusively for La Rinascente.
La Rinascente heads invited me together with Jacopo from Art Kitchen to spend an amazing weekend in Palermo. During two days I had to paint live a 6×3 meters illustration inspired on my hometown for the opening of the new flagship store in Via Roma … Thanks to all the peole and friends who passed by and stayed with us…



TVBOY FACES AT MILAN FURNITURE FAIR BY ART KITCHEN AND 10ELOTTO.
More here: www.tvboy.it/facce-da-tv-boy/
Aishti Department Store in Beirut ask me to design a serie of mock ups to be applied in their stores. Here a quick preview.

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Designs for a Limited Edition Cases for the brand new Olidata “Altro”
Agency: Saatchi and Saatchi
Lamps for Crome Design Italy
2009



Tvboy & Dog limited edition ceramic sculptures by Superego Design. 2009

Stand Customizing operation for the Aishti Art Week in Faqra (Lebanon).
Produced by: Byblos Art Gallery & Aishti
In Collaboration with: Ivan, Ozmo
In occasion of the 2008 Summer Edition of the Bread & Butter Fashion Fair Rojo Barcelona invited me and other designers to create an exclusive edition of Nike Dunk Id.
Here is the result a combination of primary colors as homage to “Pop Art” style.
Live Painting of the brand new Grande Punto at the openig of the exhibition Scala Mercalli Auditorium Roma 2008. The car was aucted for a charity event.

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